Here’s our second slideshare about content marketing.  Here we go a bit deeper and look at what type of goals you might have for creating content, and also different content formats (blogs, checklists, guides, infographics, and yes, slideshares like this one).  We also look at developing your own writing style or voice, and what a good mix of content should look like – a balance of different types from useful and serious, to entertaining and fun.